Our strategy workshops are all about developing a shared understanding of a project before the design process begins, or when we’re working out what to do next.
When you’re designing or making changes to a website or service, there are a whole crowd of different factors in the background that impact success, from experts and internal politics to complex processes and conflicting visions. These different elements need to be understood for a project to be successful.
In this discovery phase, we run workshops to help you visualise ideas and refine them through structured discussion so that everyone is on the same page. This process uncovers inconsistencies and disagreements before any budget has been burned, mapping out the path forward.
Our Strategy Toolbox
Feature Ideation Workshops
If your features are based on untested assumptions, there’s a high risk that those assumptions may turn out to be wrong. You might get a beautiful website delivered on time and in budget, but what if it doesn’t work the way your customers want it to, and it earns you no ROI?
Feature Ideation sessions at the start of a project help to build a consensus between everyone involved on what features should exist, which audience they relate to and what outcome they’ll bring about.
The sessions are structured to breed innovative ideas. We discuss and agree why we should include those features and make predictions about the beneficial impact they will have. Then we grow the strongest ideas into hypotheses we can test.
Following the workshop, we can create a ‘minimal viable product’ the simplest version of a thing we can build to test it. We test the highest risk ideas first, meaning we can tweak and amend them. Working this way means your most creative ideas aren’t immediately discounted. They can be trialled, tested and refined.
The result you can prove your ideas work for your users, without the guesswork or the wasted budget.
Objective Definition Workshops
If everyone involved in a project has slightly different ideas about its goals and how success will be measured, the result is likely to be confused and unfocused. Our Objective Definition workshops build a unified understanding of what we’re trying to change and how we’ll know whether we’ve been successful.
We use structured discussion and exercises to gather ideas, then consolidate and prioritise them, leaving you with a clear set of goals and parameters and a powerful way of measuring success.
Proto-persona & Empathy Mapping Workshops
Everyone involved in the design process needs to know who we’re designing for, and our Proto-persona and Empathy Mapping workshops are all about nailing this down. We work to build a shared understanding of who your users are.
‘Proto-personas’ are summaries of our assumptions about customers that can be validated and refined through research. We build them by talking to your team to gather and evaluate the data you already have about your clients. We use the information gained to build personas that reflect the character traits, interests and behaviours of people we believe use your product.
Empathy mapping is a collaborative way of getting deeper under the skin of a customer segment, understanding what motivates them, what their pain points are and what they’ll gain from or feel about the thing you’re creating.
Writing Agile User Stories
User stories define the thing we’re trying to build. They describe the end user and the reasons they’ll use the finished service.
The user stories you create will become touch points in the process of agile design, allowing you to make sure you’re building the right thing and that user needs are met.
Agile user stories combine elements of storytelling like character, narrative, motivation and goals to develop a deeper understanding of the problem you’re solving, and how it will add value for users.
We capture your requirements by defining acceptance criteria for each user story. The developers then use these to determine whether they have achieved the feature described in the story.
Everyone in your business, from management to the shop floor, has a different experience and perspective on your customers and the services you offer, and all of those perspectives are valuable, especially at the start of a new project.
Our stakeholder interview process involves talking to all the various people related to a project, gathering different viewpoints on everything from customer journey and common complaints to product categorisation and brand identity.
The information we gather during stakeholder interviews informs and shapes a project during the discovery phase.
Experience Strategy Workshop
Every project we work on is always part of a bigger picture. Whether its improvements to a service, a website redesign or a new app, it’s a step in the direction a business chooses to go.
Understanding that bigger picture is a crucial part of the discovery phase of a project, and Experience Strategy workshops allow us to bring those big ideas into play.
We use brainstorming games to capture ideas and examine them, narrowing down which to pursue and sending those forward in the process to idea validation. The result is an evolution from just a strategy to a strategy that works.