What We Do

We solve complex problems by combining user research, expert analysis and rapid prototyping.

Our user-centred design approach involves building lasting relationships with your stakeholders and customers. Are you looking to increase sales, improve satisfaction or profitability? Get in touch for a free initial consultation.

Tasked with revamping an ecommerce site to bring it up to date for the mobile world, Natural Interaction puts users firmly at the centre of the design process,
kick-starting a 25% increase in conversion for a leading education supplier.

Case Study & Testimonial

The Consortium - Ecommerce Website Redesign

Following Egremont International’s demerger from Egremont Group we partnered with Phoenix Wharf to define and design a unique brand and website to take their unique distributed consultancy model to market.


Egremont International

In a tale of spot-on research, early prototyping and usability testing, Natural Interaction deliver a successful responsive web platform with a strong sales journey at its heart, delighting clients and customers and increasing conversion for BMW.

Case Study

BMW Retailer Websites - Redesign

This is the story of how we enhanced npower’s online account management service, getting the basics right as well as introducing new functionality leading to a 35% increase in mobile user satisfaction and a surge in activity.

Case Study

npower - Account Management Redesign

Natural Interaction collaborated with Big 6 energy company apply retail ecommerce principals to their services to boost product […]

Case Study

npower - Digital Sales Redesign

The brief was to deliver a website and a streamlined registration process for the launch of meetonvc, a […]


meetonvc - Onboarding Process

The midata Innovation Lab (mIL) was set up as a collaborative learning exercise designed to explore the innovation […]


UK Department for Business - Mi Data Innovation Lab

Our UX Consultancy Services

Strategy & Innovation

Collaborating with your stakeholders and customers to define a strategy. Testing whether there is a market for innovative ideas.

UX Research

Learning how products and services used and identifying how to improve them. Building an understanding of customer behaviour.

User Experience Design

User-centred design of websites, software, apps and services. Defining and designing user journeys and structuring information.

Technical Consultancy

Specialist tech consultancy that supports clients’ software development teams in implementing new ideas and technologies.